Biotin + Panthenol + Keratin
Support the brand story around stronger-looking strands, daily scalp care, and reduced visible breakage cues.
KAPAL Hair Launch Package
KAPAL Hair Lab positions hair fall as a visible confidence problem and answers it with a premium scalp-serum ritual in an amber dropper bottle. The formula story is built only around catalog-supported ingredients such as Biotin, Panthenol, Rosemary, Gugo, Aloe Vera, Castor Oil, Argan Oil, and Jojoba Oil.
Launch offer price
Amber dropper bottle
Catalog-supported ingredient cues

Laban sa Lagas. Kapal sa Confidence.
The problem angle
For men and women noticing visible hair fall
Daily dropper routine with scalp-focused application
Built around catalog-supported botanicals and actives

Catalog-constrained formula story
The launch direction does not invent unavailable components. Instead, it uses a believable scalp-serum narrative built from confirmed actives, botanicals, and oils so the brand feels persuasive, premium, and grounded in what can actually be produced.
Support the brand story around stronger-looking strands, daily scalp care, and reduced visible breakage cues.
Create a fresher, more active-feeling scalp ritual and reinforce the treatment-style identity of the serum.
Add nourishment, softness, comfort, and a premium botanical texture story without diluting the performance feel.
Routine positioning
KAPAL is framed as a direct-to-scalp serum, not a generic beauty bottle. The page uses this distinction to elevate perceived value, explain why the product matters, and increase conversion intent at a low-ticket price point.
Direct-to-scalp application gives the product a stronger treatment cue than ordinary shampoo-led routines.
The ingredient narrative stays aligned with the confirmed catalog pool: rosemary, gugo, aloe vera, tea tree, and premium oils.
The offer is built for Philippine direct-response commerce, with COD reassurance and a focused single-product hero offer.


How to use
Apply a few drops directly where thinning is most visible.
Massage gently and leave on as part of a simple daily routine. The page positions KAPAL as a habit-forming scalp step rather than a one-time fix.
Social proof direction
The tone stays persuasive but grounded. Testimonials are written to sound like real buyers noticing less visible daily fallout, easier routines, and a stronger sense of confidence.
“
After a few days, mas konti na yung buhok na napapansin ko sa shower. Mas kampante akong humarap sa salamin ulit.
Mark, Quezon City
“
Gusto ko na diretso siya sa scalp at hindi siya mukhang generic beauty product. Mas premium ang dating.
Anne, Pampanga
“
Yung dropper routine mismo ang nagbigay sa akin ng feeling na may ginagawa talaga ako for my hair fall.
Paolo, Makati
Launch offer stack
The page closes with a high-clarity conversion block built around a single hero product, a dropper-led routine, and trust signals that suit Philippine direct-response commerce.
₱899
Launch framing from ₱1,499 down to a low-friction offer designed for first-purchase conversion.
1 x KAPAL Hair Growth Scalp Booster Serum
30 ml amber glass dropper bottle with a premium scalp-care brand presentation.
Objection handling
These answers keep the brand persuasive while staying inside safer copy territory. The emphasis remains on routine, positioning, and catalog-supported narrative rather than unsubstantiated promises.
The landing page positions KAPAL for adults who are noticing visible hair fall, thinning areas, or weaker-looking strands and want a direct scalp-care step in their routine.
The dropper format supports precise application on the scalp and helps the product feel like a targeted routine rather than a general wash-off product.
The launch package is constrained to ingredients supported by the uploaded catalog, including Biotin, Panthenol, Keratin, Rosemary, Gugo, Aloe Vera, Castor Oil, Argan Oil, Jojoba Oil, Peppermint, and Tea Tree.
The direct-response angle highlights a low-ticket launch price, free-shipping framing, and COD-friendly positioning to reduce hesitation.